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html web design - website 'minder service' |
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You don't need to have a website designed by HTML Web Design to take advantage of this service. However, there will need to be an initial nominal fee applied in order for us to get your existing website into a 'workable' state and up-to-date, prior to our being able to apply a flat monthly fee for our "Minder Service". The initial fee will be minimal. Our Website "Minder Service" is one of the lesser known website services available that can be provided. It is especially valuable to small businesses that don't have the available time or the depth of expertise among their staff to monitor traffic, its origin, referring searches, active and inactive keywords and phrases, pages visited and so much more, interpret this information, devise courses of action and make them reality within their website. Also, there is of course, updating and adding of new information and even pages in order to keep attracting the Search Engines and visitors. These activities are essential to keep any website in a reasonable (let alone front page) ranking position. There are only ten front page positions for any given keyword or search phrase. Internet searchers don't often go to the second, at least not until they have seen most of what is presented on the first page of results. Believe us, it can be a very time consuming and specialised activity simply to get a website to be crawled regularly, indexed, ranked and included in search results. Most realise a level of expertise and special SEO design services are required when the website has been designed and is first published to the Internet. Even, then most know that a good level of monitoring, adjusting and updating is needed before some respectable rankings can be achieved and your website begins to receive targeted traffic and return some investment. It only stands to reason that this same level, or more, of commitment to your online presence, it's visibility and popularity is imperative to keep them serving their purpose. A perfect analogy would be to imagine what would happen to the clientele in a given area if the Sales Representative in that area should stop visiting or calling for six months, or more? Some small or home businesses may not be in a position to interpret the seriousness of that analogy. Think of your website as a new car and SEO as your periodic servicing. If you leave it go, you car will not perform well, up to a point where it won't go at all. It's amazingly and basically the same. Your website can be one of your major sources of prospective clients and means of maintaining your current clients and it's amazing how so many businesses have them designed and built and never do another single thing or make a single adjustment to help them to OBTAIN or RETAIN Search Engine rankings and their user friendly aspects. The key to ANY successful website is ONGOING SEO and MAINTENANCE, the required adjustments and updates to keep them competitive with literally millions of others in the same area of business. There are approximately 35 billion websites on the Internet (about 6 for each person alive). Our ebook "Website Maintenance and SEO", which is available free with all websites we design, is an instructional manual designed to explain these processes and to help those with limited website knowledge to develop the expertise and wherewithal to perform the basics of this service. We've found time and again, that many small business owners and even those in larger business, with more of a pool of expertise to draw from, have difficulty finding the time and staff to allocate on a regular basis to keep the website performing to a point where it is a worthwhile asset to the business. Yet, these days, it could well be one of the most important pieces in your business. Not only for obtaining business but also for servicing clients you already have. It can be a constant link to you that your client will use, if it's up to date, easy to use and performing the way it should. The fees involved in our providing this ongoing service are minimal, as it's 'what we do' and especially if we've designed and built the website, the ground work has been done and it is a simple task of maintenance and expansion as required and at your request. Of course, no big changes etc would be performed without your understanding the reason and the process and approval. What we provide with the Our Website "Minder Service" is manifold. Of course, ongoing small changes to keywords and content wording (without changing the meaning or impact) are made to optimise the website for higher rankings in the Search Engines. Articles and News feeds relative to the subject of your website are added (if not already existing) and regularly changed or updated, as Search Engines rank websites with 'ever-changing' information much more highly, because 'continuous' changes and updates indicate constant, fresh information for THEIR clients, the Search Engine Users!. We will suggest or act according to your wishes and needs with regard to any advertising you wish to operate on your website. There are many ways to "monetise" your site, like Google Adsense and paid advertising space etc. Your website will attract more outside advertising requests, at higher rates, the higher it ranks in traffic (Alexa Traffic Ranking is the traffic measuring standard for the Internet) and in the Search Engine rankings. We will initialise and maintain a website 'linking' program. Incoming links (from other websites that are in the same relative area of business) is a VERY important part of website optimisation and simply, is so important, that no website can hope to rank well, for long, without incoming links - the more, the better. Google especially, place great importance on the amount of 'incoming links' when ranking the web page for search result position (Something many website owners don't understand is that ONLY links from websites that are relative to your own are worthwhile. They want to see links FROM websites in the same category as your own. Links outside your subject area can actually negatively affect your rankings). These and other numerous other tasks are required to keep a website in order, on track and ranking well. None but the largest of companies can afford to have a full-time "webmaster" to take care of all that's involved but those that can afford it, DO HAVE a full-time 'Webmaster'. Why not consider a part time expert for a small fee per month, to take care of this very important area of your business. You will see the returns, through your website, in so many ways. The cost of Our Website "Minder Service" will vary, given the size of the website, type of website and the level of monitoring, adjustment and advertising etc that your website would require on an ongoing basis. We've found that the average website with average needs usually costs around $28 - $35 per month (Aust) or $21 - $26 (US). This fee may vary slightly in the US price when the exchange rate changes drastically. That is, the Australian price will apply constantly and the US price will change only if the exchange rate changes, up or down, drastically. To enquire about Our Website "Minder Service" simply go to our Contact Page and contact us using one of the options available and express your wish for a "Minder Service" quote, including your website address. We will return shortly, possibly with some questions about your website, quote a monthly fee and take it from there. Of course, if we are to build a website for you, please let us know if you wish to know more about this valuable service. Thank you |
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